What Is Analytics & Tracking?

Analytics & Tracking is the process of instrumenting your website so you can see exactly who’s visiting, how they’re interacting, and where they drop off. By capturing pageviews, clicks, form submissions, and other user events, you turn guesswork into data driven decisions.

Why It Matters

Think of your website as a store. Without analytics, it’s like running that store in the dark you have no idea which aisles customers browse, what they pick up, or why they leave empty handed.

• Shows you which pages and features delight visitors
• Reveals roadblocks that drive people away
• Guides you to optimize your site for more leads and inquiries

Core Features

• Pageview & Session Tracking – See which pages get the most engagement.
• Click & Scroll Mapping – Heatmaps reveal what users interact with.
• Goal & Conversion Events – Track form submissions, button clicks, and more.
• Custom Dashboards & Reports – Real-time or weekly insights.

Benefits to Your Business

• Optimize User Experience
• Increase Conversion Rates
• Save Marketing Dollars
• Make Data-Backed Decisions

Our Implementation Process

• Setup & Account Configuration – GA4, Tag Manager, or your preferred platform.
• Event Planning – We map out the key interactions.
• Tag & Script Installation – Fast, clean, reliable tracking.
• Dashboard & Alerts – Custom dashboards & optional notifications.
• Training & Handoff – Learn how to read and understand your data.